Today I made the STUPID mistake of thinking that I could remove my primary Google Analytics email address and update it with an address that I use more frequently. Guess again! I wound up accidentally deleting a YEAR’S worth of traffic data that I don’t think I can get back. :(
Back to square one! No more Analytic’s highs or lows for the time being…

What Happened?
For well over a year I have been using Google Analytics with no problems. However, the primary email address that the account had was one that I never use and the secondary email was my standard Yahoo account, which I always use. Trying to standardize things, I re-activated a different Google email address that more closely matches my Yahoo one in name (i.e. mark_w_hayward) and I was going to make that the primary. However, STUPIDLY, I assumed that if I deleted the primary address that I would still be able to access all of my Google accounts with the secondary Yahoo address that was available…Well, I learned that hard way that if you delete the primary address all of your data is GONE!
And I did not want anyone else to run into this problem.
I can no longer log into my Google Analytics, Google Webmaster Tools, or Google Documents. Man I am pissed at myself!
Matt Cutts, or anyone from Google Analytics, are you out there? Is there anyway I can retrieve all of that traffic data that has been lost?