mytropicalescape.com

I just happened to catch this story ‘ Casual blogging not just lunch money now ‘ while checking my email earlier today. The story focuses on Zach Brooks, of Midtownlunch.com, who is earning about $1000 a month from his blog. I often wonder how people like Maki, from DoshDosh, and Darren Rowse, of ProBlogger, feel about these kind of hokey, made for the media stories…?

The article does list some general stats from 2006:

“According to 2006 survey by the Pew Internet and American Life Project, 39 percent of Internet users, or about 57 million American adults, said they read blogs, up from 27 percent in 2004, or 32 million.

That doesn’t mean bloggers are suddenly flush with money. For every blogger earning a decent side income like Brooks, countless others will never earn a cent.

But with the right mix of compelling content and exposure, a blog can draw a dedicated following, making advertising a low-hanging fruit.”

But, other than that it does not really offer any viable information…

What do you think about the Midtown Lunch Yahoo article?